As Messenger’s bots lose steam, Facebook pushes menus over chat – TechCrunch (Mar 3, 2017)
When Facebook and Microsoft first launched their respective chat bot strategies just under a year ago, I was skeptical – I argued that chat bots have very limited applicability and were ill-suited to the kind of broad app-replacement approach both companies were pushing. What we’ve seen since is a continued re-thinking of Facebook’s vision for bots, which has steadily pushed it in the direction of becoming very similar to interaction mechanisms we already have, whether in apps or mobile websites. As such, the unique value of a messenger-based interface is being eroded almost to zero, and the whole value proposition is being undermined. I don’t think this is the wrong way to go, necessarily – there will still be some interactions for which an app or site-like interface within messaging has some value – but this is further evidence that the original vision for chat bots in messaging apps was overblown. And of course that the idea that these bots would replace apps in a broad way was overblown too.
via TechCrunch
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