Apple’s Devices Lose Luster in American Classrooms – New York Times (Mar 2, 2017)

This trend has been a long time coming, with Google becoming very aggressive about getting deeper into schools in the last few years, and having quite a bit of success, while Apple has lost ground despite some good enhancements to its own education offerings, including the Swift Playgrounds app. Apple used to have an outsized share in education thanks to the simplicity of both using and managing its devices, but Chromebooks have some of the same simplicity and manageability benefits at a much lower cost, and are starting to displace products like Macs and iPads in schools. And the education market is much more important than the relatively small amount of revenue it generates in the overall context of the tech industry, because it influences the devices and services kids will continue to use as they grow up. A kid reared on Macs and iPads in school will likely continue to use them when she goes to college, but one raised on Chromebooks and Google Apps will favor those when he graduates. This battle is by no means lost for Apple, but it needs to continue to up its game if it’s to claw back some of that lost share.

via New York Times


The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.