Microsoft launches Skype Lite Android app for India and other emerging markets – TechCrunch (Feb 22, 2017)

This looks like a great bit of innovation from Microsoft – both well customized for a local market and the first really compelling implementation of its bot strategy that I’ve seen. Facebook has been doing well for a while with its Lite offerings, which have expanded its reach in emerging markets, and this Skype version seems to offer some of the same benefits. The future integration with the government identity scheme sounds particularly interesting. There’s obviously strong competition in India for the services Skype provides, many of which already cater for users with limited bandwidth, and Microsoft continues to struggle to monetize its consumer efforts including Skype, but it’s great to see it innovating in this very localized way.

via TechCrunch


The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.