Apple Pay most popular mobile payment service among US retailers, survey finds – NFC World (Feb 7, 2017)

This survey suggests that Apple Pay is the most popular mobile payment service among 500 top retailers surveyed by Boston Retail Partners (BRP). It beat out PayPal (which I’ve never seen at retail other than at Home Depot, but appears to be largely used by smaller entities rather than big chains), and a variety of other card network-, bank, or store-specific alternatives like Chase Pay, MasterCard PayPass, and Visa Checkout, as well as Android Pay, which was accepted by 24% versus Apple Pay’s 36%. That’s good progress for Apple Pay, but still makes it a minority option even among these larger retailers, which tallies with my own experience of trying to find places to use it – where I live, two of the nearby grocery stores take it, but our closest and default store doesn’t, Subway and one or two other fast food places take it, but most don’t, and several other places (including CVS) have NFC-enabled terminals but block Apple Pay. The progress is good, but until Apple Pay is available more often than not, I suspect many people will just never bother trying – there’s too much embarrassment around a failed payment for most people to endure the trial and error process it often entails.

via NFC World (original report in PDF here)


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