Google makes it easier to see and share publishers’ real URLs from AMP pages – Search Engine Land (Feb 6, 2017)

One of the biggest frustrations publishers have had with Google’s AMP format is that it takes over the URL of the site where the content originates. Given that many URLs are shared in shortened form in Twitter clients and similar venues, this often means all the viewer sees is a google.com domain, which can be confusing. This tweak to the AMP settings doesn’t solve the fundamental problem that AMP pages use Google URLs, but offers a workaround of sorts allowing users to share the canonical original URL for the publication instead. That’s a start, but the domain issue and other reasons not to like AMP and other similar formats like Facebook Instant Articles remain.

via Search Engine Land


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