Google’s 2016 Bad Ads Report: 1.7 billion ads removed, including fake news ads – Search Engine Land (Jan 25, 2017)
The quality of online advertising continues to be one of the big challenges for any company making a business out of selling ads. Between scams, predatory practices, and more recently fake news (and fake news sites), there are lots of ways online advertising can be abused, and Google reports each year on how it’s clamped down on some of this behavior (the report itself is here). Fake news doesn’t actually get a mention in the report directly – the closest link is sites pretending to be news sites for clicks, and then attempting to sell something such as weight loss products. But we do know that Google also shut down advertising on some fake news sites that were using its ad products in 2017. Draining scammers and predators of funds from Google goes a long way to breaking their business model, so we need to see more of this kind of thing.
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