Andy Rubin Nears His Comeback, Complete With an ‘Essential’ Phone – Bloomberg (Jan 13, 2017)
Andy Rubin, the creator of Android and its leader at Google for many years, is now apparently about to get back into the smartphone business, or more accurately into the ecosystem business, with a smartphone and potentially several other devices fleshing out the portfolio. On the one hand, this makes sense – few people want to buy just a phone anymore – they want to know that it comes with services and potentially other devices which will increase its value. On the other hand, creating such an ecosystem from scratch is incredibly tough and costly, as we’ve seen with LeEco recently too, so the prospects for success when trying to get there in one big leap are slim. The other big question about all of this, of course, is which operating system the Essential phone will run…
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