Chief Executive of Audio Firm Sonos Steps Down – The New York Times (Jan 10, 2017)

It must be tempting to make every speaker-related story about Amazon and Echo at the moment, but I think the thrust of this story is off. I just met with Sonos last week at CES, and they’re doing very well – arguably just hitting their stride, with their first brand advertising campaign after many years of word of mouth marketing alone. They recently secured Apple Store distribution and have an interesting partnership with AirBnb. I do think they’ll want to take their current Alexa integration beyond Echo-based control by incorporating microphones into the line, but I don’t see an existential threat here just yet.

via Chief Executive of Audio Firm Sonos Steps Down – The New York Times


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