On Creativity and Imagination –Magic Leap (Jan 3, 2017)
This blog post from the founder and CEO of Magic Leap is a clear attempt to reclaim and reshape the narrative surrounding the company since reports began to surface a few weeks back. There has been lots of skepticism – and some “next Theranos” hyperbole – about the company, and it clearly feels the need to fight back. ML definitely invited criticism with its misleading concept videos and and the hype it has deliberately created about a product few have yet seen. Those who have seen it think it’s amazing, so I’m inclined to cut them something of a break, but it’s a useful reminder that hyping yourself too much can easily backfire.
via Magic Leap
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