Uber expects to give 15 million rides this New Year’s Eve – Recode (Dec 29, 2016)

Three times growth from 2015 to 2016 is remarkable, and a useful indication of how fast this industry is still changing and growing. And yet peaks like this are still one of the biggest challenges for companies like Uber (and even Amazon, in a completely different way) – build your infrastructure for normal operation, and it’s tough to handle massive spikes in demand. Surge pricing helps a little, but you still can’t get out any more than your total number of drivers at any given time.

via Uber expects to give 15 million rides this New Year’s Eve – Recode


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