Amazon beat competitors in a new way this holiday season: Money spent on TV ads – Recode (Dec 29, 2016)
Most of the big online companies have eschewed traditional advertising in the past, and yet that’ starting to change – Google now spends money promoting its hardware, among other things. And Amazon is now spending increasing amounts – and more than Walmart or Target – during the holiday period. That can be read as a sign of confidence, but more likely it’s a sign that Amazon feels the need to reach out to new users (the 17%) to drive growth, which in turn may be a sign of a user base reaching saturation point.
via Amazon beat competitors in a new way this holiday season: Money spent on TV ads – Recode
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