Reversing Course, Amazon Testing Google Product Listing Ads, May Be Ramping Up Efforts | Merkle (Dec 28, 2016)
This is just third-party observation in the wild at this point, so it should be taken with a pinch of salt, but this would be a big win for Google and conversely a big concession for Amazon, which has stayed out of Google’s shopping search since it became a paid placement product. Third party data we linked to in September suggested 55% of online shopping searches start on Amazon, but 28% still start on search engines like Google. Amazon is here attempting to divert some of that 28% back to its site.
via Reversing Course, Amazon Testing Google Product Listing Ads, May Be Ramping Up Efforts | Merkle
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