Amazon 2016 Holiday Shopping Press Release – Amazon PR (Dec 27, 2016)

This is classic Amazon PR – lots of superlatives and relative statements, but nothing concrete, with a smattering of slightly ridiculous “fun facts” about how many cookies could be made with the KitchenAid mixers sold. But there are key points worth noting, including the 9x increase in Echo sales, suggesting a mainstreaming of the product, and the rapid growth in Prime Now. Certainly more fodder for the Amazon dominating E-commerce narrative.

via Amazon – Press Room – Press Release


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