Advertising’s Moral Struggle: Is Online Reach Worth the Hurt? – The New York Times (Dec 26, 2016)

This is an interesting side effect of the fake news phenomenon, coupled with programmatic advertising – marketers advertise indiscriminately, leaving decisions about placement to computers, but this has backfired in the case of both fake news and alt-right news websites. The repercussions will be felt for some time, and will affect Google and many others in the process.

via Advertising’s Moral Struggle: Is Online Reach Worth the Hurt? – The New York Times


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