How Facebook’s measurement errors have eroded marketers’ trust – Marketing Land (Dec 7, 2016)

All of Facebook’s metrics-tracking mishaps have unsurprisingly made marketers and publishers increasingly wary of trusting its reporting, and in some cases those marketers are reconsidering the money they spend on Facebook. Until now, this just looked like a PR black eye for Facebook, but the potential financial impact is now becoming clearer. This is something Facebook will need to address in its next earnings report.

via How Facebook’s measurement errors have eroded marketers’ trust


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