LG lures G6 shoppers with a free Google Home – Engadget (Mar 16, 2017)
The LG G6 is one of the first Android phones which will launch with the Google Assistant onboard, so there’s a logic to tying in the Google Home device as an add-on, though this is still a first for Google, which didn’t even bundle the Home with Pixel sales (it did bundle the Daydream View VR device with early sales, however). Promoting the Google Home as a good companion to other Android phones beyond the Pixel is important – both the installed base and future sales of those phones are going to be massively larger than the Pixel, and so most sales will go to these owners (or iPhone owners). This obviously echoes what a number of smartphone vendors have done in the past with other accessories, though usually ones more directly tied to smartphones, like smartwatches.
This product isn’t a huge surprise, and in fact it seems that a lot of Sonos fans (and observers) are actually disappointed in it. To me, it feels like this is the last product from the old strategy at Sonos before it begins embracing voice control and other features it’s been talking about in recent months. It’s a logical counterpart to the Playbar that Sonos already makes for wall-mounted TVs, and is basically the same product in a different shape, to sit under a TV on a stand instead. Sonos is in an interesting and challenging period at the moment where it’s talking about the future but very much still delivering products from the present (and even past). It’s going to have to move fast to avoid being left behind by a whole set of connected and smart speakers from competitors – I suspect there are growing numbers of people who will sacrifice a little audio quality for a whole home audio system they can control with their voices.
Two Sonos Updates – The Verge / Variety (Jan 20, 2017)
Sonos recently got a new CEO, and he’s been communicating with both staff and reporters. The Verge has a mostly intact copy of his internal email to staff, while Variety has an interview with the main himself. The letter to staff is less revealing, though it suggests some broad strokes of the company’s strategy, while the Variety interview adds more unique insight, such as Sonos’s plans to incorporate Amazon’s Alexa into its speakers, a possible IPO, and plans for more of a retail presence. Sonos is in a fascinating space – it was arguably the big standalone home speaker player before Amazon came along with the Echo, and still has the advantage when it comes to whole home audio. But Echo and Google Home offer a big feature Sonos doesn’t, and I think Spence is smart to plan to incorporate both Alexa and potentially other voice assistants. Sonos would still make a fascinating buy for Apple, which already has its products in most of its stores, but both the Echo/Home and Sonos markets could be threatened by an organic entry by Apple into this combined market too.