There’s not a ton here that’s new about Apple and Facebook’s efforts, but the article does share some new details about Magic Leap, which is said to be getting ready to launch this year at a price point north of $1000. As I’ve said before, for all the complaints from Magic Leap that people are underestimating its technology, until it actually shows more than a few hand-picked people, those complaints are unreasonable. This is a company that has massively hyped its own product (including releasing rendered rather than actual footage) while refusing to share any actual details about its product. There certainly are people (some of them investors) who appear to be very impressed by it, but not until it launches will mainstream tech reporters and others know whether the product lives up to the hype. In the meantime, other companies like Apple and Facebook are ramping up their efforts, and even though Magic Leap may well beat them to market, it’s a small company with no brand recognition, and it will have to blow people away en masse if it’s to take a meaningful lead in the market when it launches.
Two things worth noting here. Firstly, another big commitment by Apple to China, following its billion0-dollar investment in ride-sharing service Didi last year, with the total of these R&D center investments reaching about half a billion dollars in their own right. That signals again that Apple is very serious about continuing to be a big force in China, and is in fact increasing its investment there rather than backing down. That’s important, because in this piece as in other recent ones on Apple in China, the prevailing narrative is that Apple is losing ground there. At a basic level, of course, there’s truth to that over the past year, with declining iPhone sales, though the picture in PRC as opposed to the Greater China region Apple reports as a segment is a little less clear cut. The reality is that the “super-cycle” driven by the iPhone 6 launch led to unprecedented sales everywhere, but nowhere more than in China, and so the comedown has been that much bigger too. But Apple is positioned to start growing in China again in the coming year, and it will continue to be a crucial market for Apple.
Google (now Waymo) partnered with Fiat Chrysler some time ago to use Chrysler Pacifica minivans for testing autonomous technology. This second partnership suggests some momentum, though it’s not yet clear how this fits in with Honda’s in-house autonomous R&D efforts.