Topic: Promotion
How Snapchat will change the music industry in 2017 – Mashable (Jan 10, 2017)
This is really mostly about what Snapchat is doing today with musicians, and the answer is pretty interesting – adding audio to filters, for example. In contrast to Snapchat’s general unwillingness to engage in a special way with celebrities, this approach shows it is willing to provide tools for musicians and others to promote themselves and new content. Music has always held special appeal for mobile platforms because of the emotional appeal, and Snap appears to on board too.
via How Snapchat will change the music industry in 2017 – Mashable