Company / division: LinkedIn
The ANA represents 1000 large advertisers including many of the largest companies in the US, so what it says definitely counts for something when it comes to advertising policy. And in this case it’s saying that it wants other big tech companies to submit to outside audits alongside Facebook and Google, who have already committed to do so. Strangely, Instagram is on the list anyway, alongside other independent names like Twitter and Snapchat. There really seems to be increasing pressure from advertisers for transparency and consistency, and this was one of the themes of P&G exec Marc Pritchard’s talk a few weeks back in which he called on the ad industry to do better on several fronts.
Leslie Miley, who has been director of engineering at Slack, is working with Venture for America to start a program that will take employees of coastal tech companies and place them for one year at a time in new locations in the US, especially in minority communities, with salaries paid by their employers. Yelp and LinkedIn have signed up already. The initiative aims to break down a couple of facets of the tech industry’s lack of diversity, opening up opportunities for those in the communities served who may come from underrepresented groups, but also hopefully exposing the Silicon Valley types who participate in the program to new ways of thinking and lifestyles. This seems like a great initiative which should benefit both groups, and we should also see more from coastal tech companies investing in non-traditional locations in the US by putting offices and employees there. There are already several smaller tech hubs outside the traditional ones (including where I live in Utah), and they’re often able to attract great employees who don’t want to put up with the cost and other downsides of a Silicon Valley lifestyle.