Alphabet – Page 9 – Tech Narratives

The New York Times reported last night that Alphabet autonomous driving unit Waymo and ride sharing company Lyft are partnering around self-driving cars. There aren’t many details, but it’s worth noting that Lyft already has GM as an investor and partner, and GM has its own autonomous driving technology through its Cruise Automation subsidiary. But the brief Lyft statement on the partnership described Waymo’s technology as the best out there, which certainly matches my own perception but likely wasn’t well received at Cruise. But the partnership is a concession by Lyft that it needs its partnerships in autonomy to move much faster to compete in autonomous driving with Uber, which of course is developing its own technology, and a concession by Waymo that it likely won’t be building a ride sharing network at scale on its own. Even though the situation is complicated somewhat by Alphabet’s investment in Uber through GV, Waymo and Lyft certainly have a common enemy in Uber at the moment, and joining forces makes a ton of sense. Waymo has the autonomous technology but not ride sharing expertise or scale, while Lyft has the ride sharing scale but no expertise in autonomy. As I’ve said before, though a number of tech companies are trying to play in one of the three major shifts in transportation – autonomy, electrification, and mobility as a service – few are serious players in more than one of those domains. Partnerships are therefore going to be key for most of them, although acquisitions (including a possible eventual Waymo-Lyft acquisition) would be another eventual outcome.

via The New York Times

Tech Disrupts Transportation

Google’s Education Strategy Profiled in New York Times (May 15, 2017)

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The Decline of PCs

Weekly Narrative Video – AR vs VR (May 12, 2017)

This week’s Narrative Video covers the “AR vs VR” narrative, and is available now to subscribers on the AR vs VR narrative page. In this video, I discuss the debate about terminology between AR, VR, and Microsoft’s preferred “Mixed Reality”. But I also talk about the current state of both VR and AR and how I see both playing out over the rest of the year. The narrative has been in the news this week, with Microsoft making announcements about mixed reality at Build, and Magic Leap both reaching out to developers and creatives and allegedly readying another round of funding. If you’re not yet a subscriber, you can sign up for a free 30-day trial to see this and other Weekly Narrative Videos, all this week’s posts and the narrative essays, which are exclusive to subscribers.

AR vs VR

Google Announces Modular Android Base to Simplify OEM Upgrades (May 12, 2017)

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Android is Hard

Some UK Advertisers Still Staying Off YouTube (May 12, 2017)

As a reminder, the boycott of YouTube and Google which began a couple of months ago kicked off in the UK, where some high-profile press coverage of major brands’ ads showing up next to undesirable content caused some brands to pull their advertising from YouTube and in some cases Google’s other platforms. Although the hubbub over the boycott both there and here seems to have died down considerably, especially after Alphabet itself played down the impact in its recent earnings call, there are still advertisers which are staying off Google’s platforms in the UK. This article lists several ongoing holdouts including Channel 4, Marks & Spencer, Toyota, Tesco, and Pepsi, while others including McDonalds and RBS have returned. The quotes from marketers in the article makes clear that this is still about more than just dodgy content and extends to other frustrations advertisers have with online ad platforms, and that they’re using the boycott as a way to apply pressure to achieve those other aims.

via Marketing Week

Advertising Sustainability

Uber’s Bid to Move Waymo Case to Arbitration Fails (May 11, 2017)

We’ve already seen some juicy stuff come out of the Uber-Waymo case, and we’ve only been in the preliminary stages of the lawsuit. Uber had therefore understandably moved to have the case decided in arbitration rather than open court, away from public eyes, but it has today failed in that attempt as a judge decided the case will be heard in court as Waymo wanted. That, in turn, means we’ll likely have lots more details about Uber and Anthony Levandowski’s actions aired in court, something Uber likely desperately wanted to avoid given all the bad press it’s already had since the beginning of the year over its support for the Trump administration, its toxic culture, its CEO’s treatment of drivers, and so on and so forth. And of course, there’s still the possibility the case ultimately goes against Uber, though based on the preliminary hearings it sounded like Waymo hadn’t yet found its smoking gun in proving that Uber and Levandowski stole and used confidential information. However, the judge has referred the case to the US Attorney for consideration as a criminal case as well, so things just keep getting worse for Uber here. see also this Axios piece, which not only does a better job of explaining the situation with regard to arbitration but includes a rebuke of Uber by the judge. And lastly notes that Waymo has been granted a partial injunction against Uber, though the details remain secret.

via Reuters

Alphabet’s Waymo Announces 3m Miles of Driving on Public Roads (May 10, 2017)

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Tech Disrupts Transportation

eMarketer Estimates 71% Market Share for Amazon Echo, 24% for Google Home in 2017 (May 8, 2017)

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★ European Firms Including Spotify Sign Letter to EU Asking for Action Against “Gatekeepers” (May 5, 2017)

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EU vs US Tech

App Annie Reports People Spend More Time in Apps, Use 10/Day, 30/Month (May 5, 2017)

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Apps

Apps Are Dying

★ YouTube Announces Six New Original Content Series For Its Free Service (May 4, 2017)

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Disrupting TV

Google Settles With Italy for $320m Over Unpaid Taxes (May 4, 2017)

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Waymo and Uber Make Arguments in Court Over LIDAR Stealing Allegations (May 3, 2017)

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Tech Disrupts Transportation

YouTube and Netflix Dominate Teens’ Video Viewing (May 2, 2017)

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Disrupting TV

Google Announces Pixel Isn’t Guaranteed Software Updates After Two Years (Apr 28, 2017)

Android is notorious for its poor track record in supporting older devices, but one of the supposed advantages of the old Nexus program and the new Pixel devices was supposed to be solving that issue by removing the carrier and OEM middlemen from the process of OS updates. However, Google has officially stated that the Pixel devices aren’t guaranteed to get further OS updates beyond two years from their launch, while they will receive security patches for another year after that. Given that these are Google’s current and only devices, the idea that someone would buy one today with no guarantee of OS updates after 18 months is a bit much, especially given that average upgrade cycles are lengthening towards three years. Bear in mind, for example, that all iPhones back to the iPhone 5 (now four and a half years old) run iOS 10. For Google to offer such limited upgrade support even on its own devices is baffling and a sign that it’s not yet taking its first party hardware seriously enough. My guess is that these are bare minimum timeframes and that it may end up prolonging support beyond these official dates, but the message it’s sending here isn’t great.

via Android Authority

Android is Hard

Uber Self-Driving Exec Levandowski Removed from Autonomy Role During Lawsuit (Apr 28, 2017)

Anthony Levandowski, who has until now led Uber’s self-driving group, has been removed from his role during the lawsuit between the company and Waymo over the alleged stealing of LIDAR technology by Levandowski. He’s staying at Uber, and will continue in various other responsibilities there, but will no longer be involved in the area of technology which is at the heart of the case, which means that group will have a new lead from among the group of employees Uber poached from Carnegie Mellon some years ago. That’s interesting, because there’s been some conflict between Levandowski’s group and the CM group at Uber in the past. This week, Levandowski also failed in his bid to use the 5th amendment to protect himself and Uber during the lawsuit, which should make the case both more interesting and potentially more damaging for him. Uber has tried to distance itself from the issues at the core of the lawsuit, suggesting that the alleged actions would have been taken Levandowski operating as an individual employee rather than on behalf of the company, but that argument is getting harder to make. Removing Levandowski at least limits the perception that he’s still using what he learned at Waymo to help Uber with its own LIDAR technology, something Uber has denied all along. The lawsuit, meanwhile, is getting increasingly nasty, with Uber targeting senior Waymo executives for depositions apparently on the basis of mere spite, because they have nothing to do with the details of the litigation.

via Business Insider

★ Alphabet Reports Strong Growth and Profits, Shrugs Off YouTube Boycott (Apr 27, 2017)

Alphabet was the third of the big three tech companies to report earnings today, and one of two (along with Amazon) which saw a very favorable response from the market to better than expected results. Its growth was strong once again off the back of ongoing positive ad revenue trends and a second straight quarter of strong growth in Other revenue in the Google segment, which includes its hardware sales. However, whereas Q4 saw something like $600-700 million in hardware sales, Q1 saw a much smaller bump from hardware – likely around $300 million. Other Bets revenue – mostly from Nest, Fiber, and Verily – continued to grow rapidly (47% year on year) though losses also grew. Google’s traffic acquisition costs continue to rise fairly rapidly due to the increased payments Google has to make for mobile search traffic acquisition (notably on the iPhone) – it rose from 8.5% of revenue from Google’s own sites to 10.4% in one year. Meanwhile, clicks or their equivalents on ads on Google’s own sites continue to rise rapidly, while the cost-per-click continues to fall due to the rise of mobile and video advertising. So far, the former is more than offsetting the latter, and there’s no indication just yet that there’s an end in sight. But Google’s own sites now contribute over 80% of total ad revenue, while third party websites running Google ads are down below 20% and the gap between the two continues to widen as Google continues to be far more successful driving growth on its own sites. That’s a reflection both of a deliberate strategy – Google’s margins on its own sites are much higher – but also of the broader trend away from traditional desktop display ads and towards mobile, search, and native advertising.

via Alphabet

Advertising Sustainability