Narrative: Hardware is Hard
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Narrative: Hardware is Hard (Jan 24, 2017)
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AT&T Launches Own-Brand Tablet with DirecTV Front and Center (Aug 21, 2017)
AT&T today announced Primetime, an own-brand LTE-enabled tablet which it will sell under an installment model and allow customers to add on to their shared data plans. The device puts the DirecTV services AT&T also sells front and center, meaning that this is not just an opportunity to sell more connected tablets but also another push to connect its wireless and entertainment offerings in bundles. History here throws up some worries: Sprint and Verizon have seen terrible tablet subscriber growth in the past year because they’re passing the two-year anniversary of when they gave away lots of free tablets on two-year contracts, and customers are now churning in big numbers. This tablet from AT&T carries its own brand, and it’s not clear from AT&T’s press release what sort of specs the device has, but there’s a risk that AT&T sees the same churn in 20-24 months when customers have paid these things off. Overall, I’d also argue that AT&T’s bundling of wireless and entertainment hasn’t worked all that well either for its TV business or its wireless business, both of which continue to bleed subscribers, while Verizon bounced back in a big way in Q2 thanks to its big push around unlimited. That, and not TV/wireless bundles, seems to be what’s selling in the US wireless industry at the moment, and AT&T is the odd one out among the major carriers in not promoting the unlimited offerings it re-introduced earlier this year. I’m not sure this tablet changes any of that, and it feels like another attempt to shoehorn DirecTV into a wireless proposition rather than simply leading with what customers are looking for.
★ Lenovo Reports Q2 Loss, Flat Smartphone Sales (Aug 18, 2017)
Essential, Android founder Andy Rubin’s fledgling smartphone outfit, has announced additional funding from companies including Tencent and Amazon, but still refuses to say exactly when its smartphone will go on sale, saying only that a date will be announced in a week or so. It’s also announced that Amazon and Best Buy will be the retail partners for launch, while Sprint was announced earlier as the exclusive US carrier partner. If you’ve read any of my previous pieces on Essential, especially the first one, you’ll know how skeptical I am that an effort like this can succeed. The market is so mature at this point and the distribution and other battle lines so clear that breaking in with yet another Android phone will be a real challenge, one further exacerbated by what’s going to be limited distribution on the weakest carrier in the US. The funding is therefore intriguing, because it suggests these backers see something in the phone that I don’t. Importantly, it’s Amazon’s Alexa Fund specifically that’s making that company’s investment, something the Journal piece I’m linking to here doesn’t dig into at all, but which suggests that the phone will major on Alexa integration, something hinted at earlier by Andy Rubin as part of a statement about the phone’s ecumenical approach to voice assistants, but not made explicit. And backing from both Foxconn and Tencent is intriguing in the context of a phone that’s mostly being launched in North America for now. Recent conversations I’ve had suggest Amazon’s smartphone sales business is going very well, but of course many of its sales are of the kind of low-end prepaid handsets people buy outright anyway rather than the higher-end premium hardware Essential will be selling. I continue to be very bearish on Essential, but at least it sounds like we might finally see the hardware hit the market soon.