Narrative: Advertising Sustainability

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    Narrative: Advertising Sustainability (Jan 9, 2017)

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    ★ Alphabet Reports Strong Growth and Profits, Shrugs Off YouTube Boycott (Apr 27, 2017)

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    Google Broadens Hate Speech Policies for AdSense (Apr 26, 2017)

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    IAB Reports US Mobile Ad Spend Was Over Half Total Digital Spend in 2016 (Apr 26, 2017)

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    Apple Reduces App Affiliate Fees from 7% to 2.5% With a Week’s Notice (Apr 24, 2017)

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    Amazon Bans Almost All Ads in Alexa’s Third Party ‘Skills’ Apps (Apr 21, 2017)

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    ★ Ad Standards Consortium Considers Action Against Bad Ads (Apr 21, 2017)

    This story puts the recent Google ad blocker story in some useful context. That Google story suggest Google was going to act unilaterally in adding an ad blocker to its Chrome browser to target bad ads, though it would use standards developed by the Coalition for Better Ads as its benchmark. This story suggests the Coalition itself is debating taking a unified stand on bad ads, which would give Google useful cover as a member of a broader group rather than a single company transparently acting in its own interests (especially given that the EU Competition Commissioner has already said she’ll watch what Google does here closely). And as I said in the earlier piece, being part of a group which bans bad ads but allows the ones that generate 90% of its revenue would obviously be good for the top and bottom line at Google. Update: see also this later piece from Bloomberg, which adds some useful additional context and detail.

    via AdAge

    Google Plans an Ad Blocker it Can Control to Fend Off Ones it Can’t (Apr 19, 2017)

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    YouTube Algorithm Changes Hit Legitimate Creators’ Ad Revenue (Apr 19, 2017)

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    Washington Post Culls Ad Tech Vendors Over Site Slowing (Apr 19, 2017)

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