Facebook Tests Inserting Posts from Local Officials Into Users’ News Feeds (Aug 4, 2017)
Facebook has begun inserting posts from local elected officials into users’ News Feeds in the app as part of a test it’s running, the latest in a set of moves over the past year to increase the visibility of political and election-related content on Facebook. This is one of those things that simultaneously feels like a great idea and fraught with problems. On the one hand, allowing local officials to communicate more effectively with their constituents at a time when news consumption is becoming more polarized, thanks in part to Facebook itself, seems like a great idea. On the other hand, local officials are also candidates in what sometimes seem like permanent election seasons in the US, at least for certain offices, and if Facebook only promotes posts from elected officials without promoting those of their opponents and rivals in elections, that’s an enormous issue. Of the two screenshots in the Recode piece linked below, one feels relatively apolitical while the other is clearly more political in nature, and a user who was shown only that one and not also something from a representative of a different political party would be getting only one perspective in a way that would be almost impossible for others to address without resorting to paid advertising on Facebook. The approach would massively favor incumbents over their challengers, something the US political system already does to a great extent. So although the effort seems like it has worthwhile elements, it feels like the potential for harm is significant, and I would guess that there will be a big backlash from politicians who feel they’ve been discriminated against if this test moves to a widespread rollout.
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