Google is Working with Publishers to Detect and Combat Ad Spoofing (Jul 21, 2017)
Business Insider reports that Google has been working with a number of big publishers to detect and combat a form of ad fraud known as spoofing, where ad inventory purporting to be available on a major site is in fact merely offering space on little visited sites spoofing those domains. It’s apparently found that there’s lots of this activity going on, and at the same time is pushing an industry standard called ads.txt which aims to get each publisher to host a text file listing the ad exchanges with which it’s working and thereby make it easier to establish which inventory is legitimate and which isn’t. Ad fraud in various forms is one of several big issues which threaten to undermine the online ad industry, along with viewability and measurement issues, ads showing up against the wrong content, and so on. Cutting down on spoofing would go some way to reducing at least this one form of ad fraud.
via Business Insider
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.