Facebook Allows Content Owners to Receive Royalties from Copied Videos (Apr 28, 2017)
One of the biggest complaints of creators when it comes to Facebook’s video platform has been that copied and pirated versions of their content frequently garner lots of views on the platform without accruing any revenue for the original creator. Facebook has been slow to take these videos down, partly because it hasn’t had a great system in the past for identifying them (though that’s now starting to change), and as a result the damage has often been done by the time it fixes things. Facebook is now going to allow the original owners to claim the pirated videos and then receive the royalties from them, which should help assuage those concerns somewhat. But of course ideally Facebook would shut the infringing videos down in a timely fashion so that the original owner could receive the views in the first place, because this issue isn’t just about what for today are fairly minimal video ad revenues. It’s also about the original channel capturing the views and thereby growing its audience. Hopefully having the content identification technology in place will give creators the option to do that. I’m also guessing this won’t help with the live video copyright issue Facebook also has.
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