Bloomberg Confirms Existing Reports about Next iPhone (Apr 18, 2017)
Bloomberg has a report out today which basically just confirms all the existing reporting on the iPhone. Given that the Samsung Galaxy S8 goes on sale this week, this may be coming off the back of leaks from Apple itself, though the byline includes at least one reporter in Asia, suggesting there are supply chain sources too. There’s really nothing new here – the new iPhone is to come in three variants, with the high-end one getting an edge to edge OLED screen, with the glass but not the screen itself curved, and two other models similar to the existing sizes. At this point, this isn’t a surprise, but it’s good for Apple to have this news out there in the week the S8 goes on sale, because it’s been working on this shift to much smaller bezels for some time but has been beaten to the punch by several Android vendors, and needs to ensure that iPhone buyers are aware something similar is coming this fall. The big questions, which go unanswered in this piece, are about pricing and design differences between the new top-tier iPhone and the others. I continue to expect just another $100 or so price difference between the Plus model and the premium model rather than the $1000 iPhone many seem to think we’re going to get. But I’m curious to what extent the design of the two regular models evolves and how similar or different it is from the new high-end one.
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