Google Turns Image Search into an E-Commerce Funnel (Apr 13, 2017)
Google’s search advertising business is increasingly under threat from other sites pre-empting Google searches with their own search functions in specific areas, among them Amazon in e-commerce and Pinterest in fashion and other categories. As such, Google recently beefed up its image search function to serve up related results from its Shopping feature, and now also shows related images which show fashion products in use alongside other clothing or accessories. All of this is algorithmically generated without human curation, and leans on Google’s AI and machine learning technology. Google is going to have to get better and better at serving up results in these various categories if it’s to fend off the threat from the specialists, but if starting elsewhere has already become a habit for some users, they’ll never even see these Google advances.
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