Twitter Introduces Twitter Lite, a Progressive Web App for Emerging Markets (Apr 6, 2017)

A little while back, Facebook announced that it had 200 million users for its Facebook Lite product, which provides a more streamlined experience for those on limited wireless data connections, representing over 10% of its total monthly active users. Emerging markets have been really important for Facebook over the last few years, driving a good chunk of its user growth. Twitter, meanwhile, hasn’t had a product optimized for those markets, and has struggled to grow its base much at all. Today, it’s announcing its own Lite product, which is actually a progressive web app designed in partnership with Google, which has been pushing this format as one of several approaches to hybrid web/native apps. As a PWA, Twitter Lite offers some features historically reserved for native apps, like local storage and notifications, and Twitter seems to be promoting it as the option for users in emerging markets, touting the circumvention of app stores as a feature. All this should help Twitter do better with growth in emerging markets, as it’s been a long time coming and there should be at least some pent-up demand there. But it’s also a great validation for the PWA approach at Google, with a big name app out there for the first time to promote the concept. It’ll be well worth watching Google’s I/O this year for signs that it’s continuing to move the concept forward.

via Twitter Blogs

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