Amazon launches Amazon Cash, a way to shop its site without a bank card – TechCrunch (Apr 3, 2017)
In some ways, it’s very easy to predict what Amazon will do next in its e-commerce business, by simply identifying the biggest barriers to its continued growth. Which categories is it under-represented in? Clothing and groceries, and so you get private label clothing lines and various takes on combining online and other technologies with brick and mortar pickup. In the case of this item, we’re answering the question: what are the biggest remaining barriers to people buying stuff from Amazon online, to which at least part of the answer is that lots of people (around 7% of households in 2015) don’t have bank accounts or credit cards. Several times that number also regularly use check cashing, payday loan, and other related services, which expands the addressable market for something like Amazon Cash, which is intended to allow people to put money into an Amazon account by paying cash at a retailer. This is a logical next step in enabling more people to buy things from Amazon.com, and I expect we’ll see more efforts at this kind of thing going forward.
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.