YouTube Details Fixes While Additional Advertisers Join Boycott (Mar 24, 2017)
This story just keeps going, and in some ways it’s more of the same, but these two pieces are worth calling out specifically. The Bloomberg piece mentions a memo sent to advertisers late this week providing more detail than the blog post on Monday, though sadly the article doesn’t provide many of those details. The Journal piece, meanwhile, provides lots of examples of ads from big brands still showing up next to bad videos, with some of those brands adding their names to the list of boycotters. Importantly, the changes in the memo are supposed to be implemented by Sunday, so if advertisers are happy with the changes, we could see something of a return to normal early next week. As per my Techpinions piece yesterday, I still think that’s something of a long shot, although I argued that none of these brands really want to abandon YouTube or Google permanently, and will likely return to the fold once they extract some concessions over data and analytics. But if those fixes don’t go down well, and there continue to be widespread and easily found examples of ads showing against bad videos, then this could drag on for months.
via Bloomberg (memo) and WSJ (bad ads still appearing, and more advertisers bail)
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