Microsoft Licenses Patents to Toyota In Bid For Bigger Car-Tech Role – WSJ (Mar 23, 2017)
What’s interesting here is that Microsoft is licensing patents rather than selling technology to Toyota – in other words, Toyota gets the right to use ideas patented by Microsoft, but not products or services built on top of them. That suggests that, while Microsoft has an impressive patent portfolio, it hasn’t necessarily built with those patents technology carmakers consider valuable. And that remains a big challenge for Microsoft in the connected car space – Windows and related technologies have been used in cars in the past, and Azure is being used as a cloud service behind some connected car services today, but Microsoft continues to struggle to build technologies carmakers actually want to use in cars, while other players continue to make headway in the space. I could certainly see Microsoft doing more deals like this – indeed, it describes this as a first for a new auto licensing program – but that doesn’t mean Microsoft is any closer to a stronger role in in-car technology.
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