Instagram to Let Users Book With Businesses in Challenge to Yelp – Bloomberg (Mar 22, 2017)
Instagram has had buy buttons and other e-commerce features for a while now, but it looks like it will be adding an appointment booking feature soon too, in another attempt to allow company accounts to turn viewing of pictures into actual business. It’s been fascinating to watch how Instagram has been able to turn something as simple as a photo stream into something much more like a shop window for brands, something that was inspired at least in part by how certain merchants in emerging markets were using the platform even before Instagram added these features formally. The headline here mentions Yelp as a target, but of course many of these businesses themselves compete with Amazon and other big online retailers, and so these features also enable smaller businesses to punch somewhat above their weight in that fight.
The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.
Vote for or share this post
Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.