Six months in, iMessage App Store growth slows as developers lose interest – TechCrunch (Mar 17, 2017)
I think there are at least a couple of ways to read this data set, one of them not so good for Apple and one of them more neutral. The first is the one this article favors, which is to say that the slowing growth in iMessage apps is down to lack of user engagement with them, and I think that’s entirely reasonable. I downloaded one or two in the first day or two after they became available, thought they were fun, and have never either used them or downloaded more sense, and I would guess I’m not atypical. But I’m probably also not the target market for most of these little apps, which were always likely to be more popular among younger people and probably geographies other than the US, so I’m loath to extrapolate too much from my own experience. The other way to read this data is that iMessage apps are so ridiculously simple to create that anyone who wanted to create one did so very quickly after the tools became available, in marked contrast to Apple Watch or Apple TV apps, which required quite a bit of development time to create. And so now we’re seeing a low maintenance rate of growth from those who came to the market later or are making second or third apps. The Sensor Tower data itself doesn’t help identify which of these is the right explanation, and in reality I expect it’s a bit of both. The far more interesting data set would be revenue from these apps and how that’s changing over time.