Google Home is playing audio ads for Beauty and the Beast – The Verge (Mar 16, 2017)

This feels like an extremely stupid move for Google. Though Google claims this wasn’t an ad, that’s utterly disingenuous, and inserting ads this early in the Google Home lifecycle (if ever) is a huge mistake ā€“ this is just the kind of thing that will put people off buying a Google Home, especially because it fits a narrative of Google only being interested in advertising. This is a hardware product, for which users have paid a decent price, and it shouldn’t be playing ads, especially without an opt-out ā€“ there is no indication that users would hear ads in any of the marketing material. I just tried my own Google Home to see if it would play this message, but it didn’t, suggesting that Google may have stopped playing the message. If so, good, but it never should have happened in the first place, unless Google wants to kneecap its own product this early in its competition with Amazon’s Echo.

via The Verge


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