Uptime is a goofy video sharing app from Google’s Area 120 startup incubator – The Verge (Mar 13, 2017)
Google was once famous for the 20% time it gave its employees to work on passion projects, but then word started to spread that this wasn’t really happening anymore. And then last year Google announced the creation of an incubator for employees’ projects, which seemed to be trying to resurrect the spirit of 20% time if not the details. The first app from that incubator just launched, and it’s a co-watching app for YouTube videos. On the one hand, there’s an obvious fit with an existing product at Google, which is a good thing, and on the other it’s not clear why the YouTube team didn’t build this. I’m not sure what value is added by having this be a separate app that doesn’t carry any Google branding (even in the App Store, it’s listed as being offered by Area 120, the name of Google’s incubator). If the main purpose of Area 120 is to keep entrepreneurial employees onboard, then perhaps this will serve its purpose, but on the evidence of this first app, I’m not sure it’s going to lead to anything all that compelling. Having tested the app briefly, the overwhelming impression I was left with was that it was incredibly privacy-invasive – it kept prompting or reminding me that everything I was doing would be shared with friends and/or publicly available.
via The Verge
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