This is the second of two fake news stories this morning (the first concerned Facebook), and this one doesn’t look so good for Google. Google has long pull excerpts out of search results in order to provide what it deems to be the answers to questions, as a way to get people to what they’re looking for faster. For undisputed facts, like what time the Super Bowl starts or how old a movie star is, that’s very useful and unobjectionable. But the problem is that Google has algorithms designed to find these answers for almost any question people might ask, and in an era of fake news, some questions and the ostensible answers are driven entirely by conspiracy theories and false reporting, which means that the right answer doesn’t even appear anywhere online. So it’s snippets serve up answers exclusively from fake news and conspiracy sites, as if these were incontrovertible, lending them an air of considerable authority, and causing many users to take those answers as gospel. The simple solution here is for Google to back way off from this snippets approach and limit it to questions that are both frequently asked and also answered by a wide range of sites including reputable ones. I don’t know whether Google will take that approach, but it’s going to be very hard for it to solve the problem in any other way.
via The Outline