General Motors’ Maven launches monthly car plan – VentureBeat (Mar 3, 2017)
I’ve argued that the big car companies are actually participating pretty actively in the three big shifts occurring in their industry at this point, rather than just sitting idly by, and GM’s Maven business is a good example of some of that engagement, albeit on a fairly small scale. This new model doesn’t seem all that compelling – at over $1000 per month (including insurance, gas, and parking) it’s a little steep for a month’s Volt rental, which would cost you a fraction of that on a longer-term basis. But at least the company is experimenting. Other Maven services are a lot more interesting, and I had an interesting conversation with some of the team at the Detroit Auto Show in January. Maven Home is designed for high-end apartment complexes, for example, where owners get access to cars on an on-demand basis through their building, and GM is also doing interesting things with both Uber and Lyft separately.
via VentureBeat
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