Spotify now has 50 million paid subscribers – The Verge (Mar 2, 2017)
Spotify keeps extending its lead as the leader of the paid streaming market, although it’s worth noting that not all those subscribers are created equal – see, for example, its recent partnership with the New York Times and many more and larger partnerships with mobile carriers. Those subscribers are all paying a lot less than the standard $10 per month rate Spotify charges standalone subscribers, and they likely make up an increasing proportion of the total. Still, it’s quite the achievement by Spotify to get to this milestone, especially its rate of growth over the past year or so. Next achievement to focus on: turning all that growth into profits, something that remains elusive.
via The Verge
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