The number in the headline refers to the acquisition price of Viv, a virtual assistant startup which Samsung bought a few months back and is expected to integrate into the Samsung S8 launching later this month. To put that number in context, it’s around the same amount Apple was reported to have paid to acquire Siri, and tiny in the context of Samsung’s overall business – it generated $180 billion in revenue last year, along with $25 billion in operating profit. So Samsung can far more easily afford this investment than, say, Xiaomi can afford its comparably-sized investment in in-house chip capability. But it’s still a decent chunk of money from Samsung in a year when it also announced the much larger Harman acquisition. Far more importantly, we haven’t yet seen what Viv will do when integrated into a Samsung phone, and whether it’ll be as good as the early hype around the standalone product suggested.