After last year’s largely unsuccessful focus on modularity, it looks like LG has gone back the other way, with a really solid, slab-like phone that trades removable items for dust and water resistance. We’ve seen phone makers go for durability as a selling point before, sometimes in a core model and sometimes in a rugged variant (Samsung favors the latter), and it’s rarely enough to act as a big differentiator, especially in a premium phone. But it looks like LG is also majoring on the combination of a really big, high-res screen with small bezels and better one-handed use. It’s always interesting to watch the pendulum swing back and forth between masses of clever features and simplicity with the Android vendors, and we’re seeing that here. I’m betting this phone does better than the G5 last year, but LG continues to be in a tough spot in smartphones – it’s losing money every quarter, sales are falling, and it’s stuck in that unfortunate middle within the Android ecosystem where it’s neither at big scale in premium devices nor price competitive enough to do really well in the mid market. I don’t see this phone dramatically changing its fortunes.