P&G Chief Brand Officer Lays Into Facebook and Google in Big Speech – Marketing Week (Feb 13, 2017)

I’ve changed the headline here to make it a bit more specific, but there’s actually quite a lot more to this speech, and although the article is a little hyperbolic, I do think this is important. Procter & Gamble is the world’s biggest advertiser, so its views and policies with regard to digital advertising are worth paying attention to. Its chief brand officer just gave a speech in which he railed against programmatic advertising and the broader opaque digital advertising supply chain, the power of Facebook and Google, inconsistent standards for measuring ad viewability, and more. Some of the very same things big ad-centric companies are constantly touting as key to their businesses are the same things that are causing consternation among major advertisers, and that’s a tension that isn’t going away anytime soon. Facebook is making strides on its metrics screwups from late last year, but programmatic – which Google talks up every quarter – is getting terrible press at the moment in relation to ads showing up on unappealing sites, and it feels like there are changes coming here. Worth reading the whole article just to see some of the big frustrations advertisers are working through and the possible impacts.

via Marketing Week

The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.