Facebook Agrees to Audit of its Metrics Following Data Controversy – WSJ (Feb 10, 2017)

This is yet another bit of damage control by Facebook in the wake of its metrics problems in late 2016, and the MRC partnership has been in the works for some time (see the full timeline on the “Facebook’s Bad Metrics” narrative page). It sounds like marketers are reassured by some of these moves, which combine better third party auditing with some new video ad buying options.

via WSJ (Facebook’s own post here)