Facebook (FB) hires MTV executive Mina Lefevre to help it develop TV shows — Quartz (Feb 9, 2017)
Facebook has to this point been focused entirely on making it easy to share and enjoy content created by others, whether that’s its nearly 2 billion users, news organizations, TV stations, or others. To the extent that Facebook has tried to begin hosting some content, that content has still been created by other entities, even if it now lives on Facebook in either its native video platform or Facebook Instant Articles. However, it looks like that might start changing soon, with this hire from MTV. Lefevre doesn’t specify in her Facebook post what exactly she’s going to be working on, but does say she’s going to help build “Facebook’s original content”, and given her past expertise in TV, it seems reasonable to assume video will be a focus. There’s obviously a broader trend of platforms owning more of their own content, from HBO to Netflix and Amazon to Apple and so on, but this is new for Facebook. I’m very curious what the focus will be here – there are so many possible directions Facebook could go in with original video, though scripted dramas a la Netflix seem like a poor fit.
via Quartz (Lefevre’s FB post here)
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