Facebook closing 200 Oculus VR Best Buy pop-ups due to poor store performance – Business Insider (Feb 8, 2017)

One of the biggest challenges VR faces at this point is suggestions that it’s somehow failing to take off despite a big push into the mainstream, and that’s a narrative Business Insider has pushed before. This is where narratives are dangerous – the fact here is that VR is that VR is still in its infancy as a mainstream technology – other than the mobile flavors, it’s expensive, requires other expensive hardware, and there’s not a ton of content there beyond gaming. But if the narrative instead becomes that it’s fizzling as it attempts to break into the mainstream, that is a lot more damaging than merely talking about a technology that has small but growing adoption. VR can, however, already be fairly compelling as a demo, which is why it’s a blow that Facebook is closing these Oculus demo stations, because VR is really impossible to grok without trying it in person. But those trying to sell VR have to be very careful not to oversell it to mainstream users – it still has quite a long way to go before it crosses the chasm, and making it seem bigger than it is feeds this dangerous narrative.

via Business Insider