Google will discontinue Google Now Launcher in the coming weeks – Android Police (Feb 4, 2017)

Another chapter in the bizarre saga of Google’s various voice and assistant technologies. Now was Google’s proactive non-voice assistant play for years, while Google Voice Search handled the voice aspects. With the launch of the Google Assistant, it was logical to assume that it would displace this combination, and yet its still not clear whether that will actually happen. Google is discontinuing the Google Now Launcher as part of the GMS bundle OEMs use to pre-package various Google apps and services, but isn’t replacing it with an Assistant-based launcher, and gives OEMs the option of not replacing it with anything within their own launchers. So, Now dies as part of GMS (and in the Google Play Store) but there’s no official communication still about when Assistant might be made available broadly to OEMs. Google’s decision to make the Assistant exclusive to the Pixel at launch was a massive strategic shift, and has arguably cost them significantly in the voice platform race against Amazon, and it continues to provide very little clarity on its future as part of Android for OEMs.

via Android Police


The company, topic, and narrative tags below will take you to other posts with the same tags. The narrative link(s) will also take you to the narrative essay which provides additional context behind the post.

Vote for or share this post

Use the Like button below to vote for this post as one of the most important of the week. The posts voted most important are more likely to be included in the News Roundup podcast episode I do each week. Or use the sharing buttons to share a link to this post to social networks or other services.