Apple now offers Final Cut, Logic, and other pro apps for $199 through education bundle – 9to5Mac (Feb 4, 2017)

Apple has always been strong in the education market – a much higher percentage of schools than homes use Macs as their primary computers, and hardware discounts have been part of that strategy for a long time. But recently Google has made significant inroads in education with a combination of Google Apps and Chromebooks, and of course a big part of the appeal is that the software is free or very cheap. By contrast, both Apple’s hardware (whether iPads or Macs) is expensive, even with discounts, and its pro creative software runs to several hundred dollars each for the core apps. This new bundle addresses that by bringing the price down quite a bit (given that the bar a customer has to clear to qualify for the bundle is pretty low, it can’t be priced too aggressively or it’ll undercut sales much more broadly), making it more affordable for schools. Many schools, of course, won’t require anything beyond iMovie or GarageBand for movie and audio editing respectively, but for those teaching higher-order creative tasks, this will help bring down the costs of those programs.

via 9to5Mac


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