Instagram Stories seem to have worked out really well for Instagram, increasing engagement and gaining rapid adoption, while Snapchat’s growth seems to have leveled off a little lately. It now appears Facebook plans to bring stories into the core Facebook experience too, which makes lots of sense: for all Instagram’s popularity, Facebook’s user base is several times as large, and so Facebook can easily extend the feature to many more people in this way. The attraction of the Stories format (and Snapchat’s ephemeral approach in general) has always been that users didn’t have to work so hard to post the perfect picture to live forever on the site. Snapchat users gravitate towards the throwaway nature of sharing on the platform, and Instagram’s Stories feature has been a nice antidote to the false perfection that’s characterized a lot of sharing among teens in particular there. Facebook should benefit in the same way from this feature, especially since organic sharing is said to have fallen recently. Live Video was supposed to be part of the solution here, per Mark Zuckerberg, but it hasn’t quite worked out that way.
via Business Insider