Snapchat Is Justifying Its $20 Billion Valuation by Emphasizing User Engagement – Bloomberg (Jan 20, 2017)
This is in some ways part of the same story we heard a while back about Snap positioning itself as another Facebook rather than another Twitter. Facebook is all about engagement, providing numbers on not just monthly but daily active users, and talking up time spent as well. Though Twitter briefly dabbled with metrics like timeline views as an indicator of engagement, it quickly abandoned that metric and has steadfastly refused to provide daily active user numbers, focusing instead on MAUs and directional rather than absolute measures of engagement. Snap clearly wants to avoid those associations with Twitter and so has provided to investors data on engagement across several dimensions, which will hopefully be made available in its S-1 filing when that’s made public too. A key part of the Snapchat value proposition is that its users spend a lot of time on the service, so proving that to investors will be critical.
via Snapchat Is Justifying Its $20 Billion Valuation by Emphasizing User Engagement – Bloomberg
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