Amazon Launches Anime Strike Channel for $5 Per Month – Variety (Jan 12, 2017)
Here’s the second story today about a tech company expanding in the video business. Whereas Apple’s video investments have almost all been happening behind closed doors, with very little public indication of where its strategy is heading, Amazon has been taking a different approach: drip-feeding piecemeal announcements that are slowly adding up to an interesting subscription video business. On top of the Netflix-like service bundled into Prime, it now has relationships with a number of standalone content providers like HBO, Starz, Showtime, and Cinemax, and this anime channel is its first Amazon-branded channel. This whole approach has now been branded AmazonChannels, and it’s actually a pretty smart strategy for building up to a more fully-fledged pay TV-type service. Anime happens to be one of those categories that has a small but passionate audience, and AT&T’s Otter Media has also invested in this space for similar reasons.
via Amazon Launches Anime Strike Channel for $5 Per Month | Variety
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