How Pokémon Go is trying to lure back the millions who have abandoned it – Recode (Nov 28, 2016)

The owners of Pokemon Go were never likely to struggle to get people to download the game – with such a rapid rise to enormous popularity, the challenge was always going to be keeping people actively using the game, and at this point it’s about getting people who’ve abandoned it to come back.

via How Pokémon Go is trying to lure back the millions who have abandoned it – Recode


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